The second stage of the IT Export Alliance initiative has been started

Participants of the initiative are Ukrainian IT companies that are working in IT outsourcing or developing their own products. By the end of 2021, they are to take part in trade missions to Finland and Norway as part of the second stage of the initiative, and next year, to Germany  within the third stage of the project. These countries were identified as top priority after conducting research on a number of export markets. The research was made during the first stage of the IT Export Alliance initiative, the results of which were previously reported by the IT Ukraine Association.

IT Export Alliance is an international initiative that helps Ukrainian IT companies obtain professional support when entering new markets, simultaneously serving to be a source of reliable and highly qualified developers for foreign companies. The essence of the initiative is that we offer individual solutions by studying the needs of the parties and assessing the opportunities and risks. Union is a bridge between Ukrainian technology companies and international partners. The initiative helps to determine the export market entry strategy, optimize expenses and investments in the development, — says Natalia Mitrofanova, Vice President on International Cooperation.

The initiative’s partners, together with foreign consultants, analyzed 13 European export markets and selected the top three with the highest potential. A marketing strategy was developed to promote Ukrainian IT services in the selected markets. Consequently, trade missions of participating companies to Finland and Norway are planned to be carried out by the end of the year. And in 2022 there will be a trade mission to Germany. IT Export Alliance was launched in September 2020 and is being implemented by IT Ukraine Association with the support of the USAID’s Competitive Economy Program in Ukraine. Its partners include: the Entrepreneurship and Export Promotion Office (EEPO) and CIVITTA.