The Association is actively expanding its international presence and is pleased to announce the updated composition of its International Ambassador Network. It now brings together 16 recognised IT leaders providing official representation of Ukraine’s technology industry across 11 countries.
Our geographic footprint spans key global markets: the United Kingdom, the United States, Canada, Italy, Denmark, France, Germany, Japan, the UAE, Portugal, and Switzerland.
Who are the IT Ukraine Ambassadors?
The Association’s International Ambassadors are senior executives and experts who volunteer to represent the Ukrainian technology sector abroad. Their core mission is to raise the profile of Ukraine’s IT industry on the world stage, build lasting ties with local ecosystems — clusters, hubs, and government institutions — open new partnership opportunities, and systematically promote Ukraine’s brand as a major technology nation.
What’s new in the updated Network
This year, the Network’s architecture has become more responsive to global market demands, with a sharper focus on cross-regional collaboration and deep sector expertise.
Cross-regional representation. Reflecting the dynamics of modern business, the Network draws on the experience of leaders who operate across multiple markets simultaneously. One of our Ambassadors will represent the Association concurrently in the UK and the UAE, providing a strategic bridge between the European and Middle Eastern technology hubs.
Sector verticalisation. To maximise effectiveness in complex markets, we are introducing targeted specialisation. In the United Kingdom, four representatives will each cover a distinct strategic focus area: Fintech, Defence Tech, AI, and Agritech.
Strengthened European presence. The Association’s position is further reinforced by two-strong teams in Germany, the United States, and Canada.
Updated Ambassador Roster
United Kingdom & UAE
- Oleksandra Govorukha — Head of Global Corporate Affairs, Sigma Software Group
Focus: Defence Tech & corporate affairs. An experienced leader in PR and B2B communications with over 15 years of practice, helping connect Ukraine’s technology sector with international business, government, and investment ecosystems through active engagement with techUK, the UK–Ukraine Tech Bridge, and Tech London Advocates.
- Vira Larina — VP Engineering Services, Miratech
Focus: AI. A technology leader with 17 years in IT, driving digital transformation in FinTech, banking, and biotechnology. She holds an MBA and advanced AI credentials from Oxford University, leads global teams, and is an active STEM advocate.
- Maksym Paraska — Director, Bandera Agency
Focus: Fintech. Founder of a boutique marketing agency for fintech companies in the UK and Europe, with prior CMO/CCO-level roles in consumer fintech and multiple individual and team marketing awards.
- Ievgen Lavrishko — CEO and Co-owner, GIS-Point Ltd
Focus: Agritech. An entrepreneur with over 17 years of expertise in GIS, cartography, and navigation, building AI-enabled geospatial platforms for agricultural holdings, logistics operators, and the defence sector.
United States
- Nazar Hulyk — Founder and Co-owner, Empat Tech
A technology entrepreneur whose company develops products and builds teams for early-stage startups, scaling businesses, and large enterprises. Business angel, Techstars SF community leader, and marathon runner (Six Star Finisher).
- Dmytro Ovcharenko — Founder and CEO, Alcor
Builds global engineering infrastructure and AI teams for well-known Silicon Valley unicorns. Graduate of the University of California, Berkeley (2016) and PhD in Philosophy.
Canada
- Dmytro Kichmarenko — CFO, Provectus
Over 20 years of international financial leadership across Deloitte, public company CFO roles, and M&A transactions. ACCA qualified, MBA from KSE. Focused on expanding investment connections and facilitating Ukrainian IT’s entry into the North American market.
- Yaroslav Tarasyuk — Head of Marketing, Provectus
A marketing professional with extensive experience in the technology industry, specialising in building and scaling brands from the ground up, developing client acquisition systems, and growing partner ecosystems.
Germany
- Vsevolod Grebnev — CEO and Founder, Brightgrove
Over 30 years of experience in software development and international IT business, actively cultivating ties between Ukrainian developers and the German business community.
- Tetiana Kubyshkina — Co-founder and Director, Dataslab GmbH
A business leader with experience in international partnership development and large-scale transformation. Embedded in European professional networks, she bridges business and technology while advocating for the ethical use of AI.
Switzerland
- Tetiana Dashevska (PhD, MBA) — CEO and Co-founder, SoftBees
A fintech entrepreneur and mentor with 20 years of banking experience, including senior management at PrivatBank. Named among the Top 50 Women in FinTech 2025. Connects Ukrainian innovation with the Swiss ecosystem, championing the launch of neobanks.
Japan
- Orysya Hirna — Head of Marketing and Sales, ELEKS Japan
An expert with over 18 years in technology and international partnership development, working directly in Japan for the past four years and bridging local market needs with innovation. Founder of a charitable organisation for cross-cultural collaboration.
Denmark
- Alla Shorina (PhD) — Launch and Development Manager, Nordic Region
Over 10,000 hours of experience in information policy and national-level management. Since 2022, she has been actively supporting Ukraine’s product IT sector and integrating it into the Nordic region’s digital transformation agenda.
France
- Max Zorian — Founder, QArea
A seasoned executive and entrepreneur. Previously elected twice to the IT Ukraine Association Board as a representative of companies with up to 200 specialists; member of the American Chamber of Commerce in Ukraine and the EBA Technology Council.
Italy
- Pavlo Yakovenko — Founder and CEO, CRMiUM
Twenty years in IT, half of them running his own business. Specialises in CRM/ERP/HRM implementation, IT consulting, and AI-driven process automation, helping organisations eliminate operational inefficiencies.
Portugal
- Marta Romaniak — Senior Vice President, Sigma Software Group
Named among the Top 25 Women in IT by Forbes Ukraine. Board member of the UK–Ukraine TechBridge, actively developing European technology connections and helping scale Ukrainian innovation internationally.
The expansion of the Ambassador Network is a direct response to the need for consistent, substantive engagement across international markets. By bringing in leaders with deep expertise in AI, Defence Tech, Fintech, and Agritech, we are able to communicate with foreign partners in the language of concrete business cases and innovation. Ahead lie new joint projects, participation in global technology events, business missions, and fresh investment opportunities for Ukrainian IT companies.
If you are interested in the markets where our Ambassadors are active, please take a short survey — it will help us better understand your needs and focus our future initiatives.
Together, we are making Ukraine’s technology sector visible and influential across the globe.
