Ukrainian Companies at Seamless 2025

From May 20 to 22, 2025, the leading digital commerce exhibition in the Middle East, Seamless Middle East 2025, took place in Dubai, UAE, having brought together over 20,000 attendees, 800 speakers, and 750 exhibitors from across the globe.

   

Five Ukrainian companies — Devlight, Geniusee, FS Group, Anglers and Trigger Neobank Engine — joined the exhibition within a collective stand, presenting cutting-edge solutions across FinTech, software development, cybersecurity, HR-tech and digital banking.

   

As of 2025, the digital commerce sector in Ukraine is showing steady growth and adaptation to new technological and consumer trends. Despite the challenges posed by war and economic instability, e-commerce in Ukraine continues to evolve, implementing innovative solutions to enhance user experience and optimise business processes. This creates favourable conditions for further industry development and integration into the global market — particularly the Middle East

   

Key industry trends highlighted at Seamless 2025 included:

• AI-driven banking and finance — from smart risk scoring to hyper-personalised services;
• Next-gen payment ecosystems — redefining convenience, scalability, and security in transactions;
• Digital marketing transformation — use of AI, personalisation, and data analytics for precision targeting and growth;
• Open banking and embedded finance — seamless integration of services into non-financial platforms;
• Customer-centric platforms — personalisation, UI/UX and mobile-first solutions dominating product design.

These trends demonstrate the transformation of FinTech and commerce into hyper-digital, data-centric industries — where Ukrainian companies are ready to compete and lead.