In 2017, INEOS Chairman, Sir Jim Ratcliffe, a car enthusiast, and experienced adventurer, identified a gap in the market for a utilitarian 4X4 vehicle engineered for modern day compliance and reliability. Combining rugged British spirit and design with German engineering rigor, the Grenadier will be an uncompromising off-roader built from the ground up to meet the most extreme demands of its customers.
In addition to managing digital strategy, EPAM is working with INEOS Automotive to develop its digital roadmap enabling the brand to deliver major milestones and new experiences. In September 2021, the company helped INEOS launch its ‘Reservation Day,’ enabling prospective customers to reserve a Grenadier. Starting with a two-week exclusive early access event, followed by a wider release to the general public, it generated significant interest and reservation numbers exceeded targets. The two companies will create similar brand moments in 2022, in the lead up to the official launch and beyond.
To learn more about EPAM Continuum’s integrated business, experience, technology and data consulting practice, visit
www.epam.com/services/consult-and-design.
To learn more about the INEOS Grenadier, visit
https://ineosgrenadier.com/en-gb.
About EPAM Systems
Since 1993, EPAM Systems, Inc. (NYSE: EPAM) has leveraged its advanced software engineering heritage to become the foremost global digital transformation services provider – leading the industry in digital and physical product development and digital platform engineering services. Through its innovative strategy; integrated advisory, consulting and design capabilities; and unique ‘Engineering DNA,’ EPAM’s globally deployed hybrid teams help make the future real for clients and communities around the world by powering better enterprise, education and health platforms that connect people, optimize experiences, and improve people’s lives. Selected by Newsweek as a 2021 Most Loved Workplace, EPAM’s global multi-disciplinary teams serve customers in more than 40 countries across five continents. As a recognized leader, EPAM is listed among the top 15 companies in Information Technology Services on the Fortune 1000 and ranked as the top IT services company on Fortune’s 100 Fastest-Growing Companies list for the last three consecutive years. EPAM is also listed among Ad Age’s top 25 World’s Largest Agency Companies and in 2020, Consulting Magazine named EPAM Continuum a top 20 Fastest-Growing Firm. Learn more at
www.epam.com and follow EPAM on
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LinkedIn.
