Empat is the project’s technical partner.
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The Ukrainian product company Empat has become the first team from Ukraine to launch its own product, Meme Dealer, on Product Hunt together with its co-founders Nazar Gulyk and Oleksii Malytskyi, supported by Chris Messina — the platform’s most influential hunter. This marks the first time in Product Hunt’s history that a Ukrainian team has acted as the initiator and organiser of a launch alongside Hunter No.1.
From pet project to global release The product was created entirely by the Empat team — from concept and AI logic to UX design and market positioning.
How it works. The keyboard
Effectively, it creates a layer of meme-based communication on top of a standard text dialogue. Product slogan: For when words are mid.
What this means for the Ukrainian tech market Ukrainian teams are now able not only to create products but also to launch them globally — meeting the highest standards of Silicon Valley.
For us, this is not about a big name. It is about product quality and systematic preparation for a global launch. When Hunter No.1 chooses a product backed by Empat, it signals that we are thinking in terms of the global market
comments Ihor Repeta, CEO of Empat.
About Empat Empat is a Ukrainian service and product company rooted in Kyiv, operating since 2013. In its early years, the company developed under the name Schrödinger’s Cat Laboratory, and in 2018, following the merger of several firms, the brand was renamed Empat. Since then, Empat has grown as a company with a single founder and owner — Nazar Hulyk.
The company specialises in the full cycle of digital product creation — from user research, system architecture, and UI/UX design to engineering and market launch. Empat combines product thinking, user empathy, and technical excellence, while actively developing artificial intelligence (AI) solutions in the fields of medical technology, financial technology, aviation, and the automotive industry.
Between 2021 and 2025, part of Empat operated as a startup studio, investing in a number of Ukraine-rooted ventures — including BigSister AI, Obimy App, Kuka App, ShredSpots, Clueby and others.
Over more than 10 years, Empat has delivered 300+ digital products across 17 countries worldwide. Its clients and partners include Porsche, Panasonic, Transparency International, Heinemann, CBRE, as well as dozens of startups and scale-ups.
Memedealer and Memedealer on Product hunt.
Empat is the project’s technical partner.
