Publication date:
Publication from:
The Executive Director of IT Ukraine Association, Maria Shevchuk, participated in an expert discussion on the main strategic advantages of opening subsidiaries in the Romanian market. This is stated in an article published on the NV website.
In particular, the international software development company ITU Member N-iX opened an office in Bucharest last year. From April 2025, the IT company ITU Member SPD Technology will also have its own office in Romania.
Maria Shevchuk refers to the estimates of the Romanian office of ITU Partner Tretten Lawyers, which recorded a growing interest from Ukrainian IT companies in registering their businesses in this country over the past year. According to unofficial information from local consultants, approximately 20 legal entities founded by Ukrainian citizens are registered in Romania each month. This applies not only to representatives of the IT sector.
Earlier, the Romanian Chamber of Commerce and Industry (CCIR) reported that over 775 Ukrainian companies entered the local market during the first two years of the large-scale war.
Ukrainian businesses in general, and IT companies in particular, consider Romania as an attractive direction for expanding their presence in the European market,
— noted Maria Shevchuk, Executive Director of IT Ukraine Association.
In addition, Ukrainian businesses in various sectors are actively developing in Romania: from multimedia platforms and confectionery production to tourism services and logistics.
The network of ITU Member Aurora began its European expansion from the Romanian city of Suceava in the autumn of 2023. The company, which has 1,700 stores in Ukraine, currently operates nearly 50 retail outlets in Romania, with a recognisable yellow-red sign, only with the name in Latin — Aurora. By the end of the year, the plan is to reach 100 stores.
Romania, an EU member with a population of 19−20 million, has moderate inflation and a growing GDP, with a forecast of +3.1% in 2025, according to analysts from The Economist. All this, along with a shared border, makes the country increasingly attractive for domestic businesses, as noted by the Union of Ukrainian Entrepreneurs (SUE), which recently conducted a survey among its members.
The competition in Romania is currently lower than in more developed European countries, which opens up opportunities for business scaling. Furthermore, the country creates favorable conditions for testing new formats and adapting business models to European standards. Romanian customers highly value quality service, innovation, and efficiency, which are areas where Ukrainian businesses have significant experience.
More on Ukrainian businesses in Romania can be found in the New Voice article.
