Welcome to Let IT Be: How Scandinavia Actually Works — an event where practitioners will break down real-world cases of entering the Nordic market, common mistakes, and approaches that genuinely deliver results.
Who it’s for: business owners and company executives scaling their operations, sales teams exploring entry into the Norwegian, Swedish, and Danish markets, and anyone with an interest in the Nordic market.
During the event, we’ll discuss: — why your sales tools aren’t delivering results; — what a deal cycle in Scandinavia actually looks like; — what frustrates local clients when working with outsourcing companies; — how to build trust when you’re new to the market; — and what actually works instead of the classic approaches.
Programme:
- ITU in the Nordic region: Association projects and the TechStep Sweden programme in partnership with Open Trade Gate Sweden;
- Fireside chat with a local company: market priorities, how Scandinavia differs from Europe and the USA;
- Flash Talks — “We Tried to Close a Deal in Scandinavia”: practical case studies from companies already operating in the region;
- TechStep Case Study: Nordic — what local companies look for when choosing partners;
- Battle: “Scandinavia — Now or Not Yet” — two perspectives, one discussion;
- Networking.
If you’re planning to enter the Nordic market or want to understand whether it’s truly the right fit for your company — join us at the event.
The Let IT Be event is organised by the IT Ukraine Association with the support of UKRSIBBANK BNP Paribas Group.