AgroTech 2030: Innovations Transforming Agriculture

Last week, at the WINWIN Summit 2025: The Power of Innovations, a roundtable titled “AgroTech 2030: Innovations Transforming Agriculture – From Field to Processing” was held. The event was organised by the IT Ukraine Association and EIT Food, with the support of the Ministry of Digital Transformation of Ukraine.

  The goal of the event was to create a platform for an open discussion among business, startups, financial institutions, and other stakeholders about how technology is already changing Ukrainian agriculture—one of the key economic sectors. The conversation went beyond theory, addressing specific barriers that are hindering the development of technology in the sector and the joint actions needed to overcome them.   The discussion centered on key challenges that require solutions today. 1. Regulation and Innovation Support Participants emphasised the need to simplify procedures for obtaining permits for drone use in the field, as well as areas requiring special attention: ensuring stable internet coverage, the development of registries, and open access to data. Particular attention was paid to the formation of the domestic innovation market—specifically, creating conditions that stimulate the emergence of startups offering new technological solutions for the agri-sector. There was also discussion about the necessity of developing acceleration programmes that engage not only active startups but also students—the future specialists of the AgroTech market.   2. Human Capital Innovation is impossible without specialists who possess the skills to work with data and modern technologies. Key focus areas include the development of joint educational programmes centered on increasing efficiency, optimising processes, and the rational use of resources through AgroTech solutions. It is also important to integrate technological and innovative modules into current curricula to ensure the training of specialists capable of working in the high-tech agri-sector.   3. National Agri-Data Ecosystem The initiative envisages the synchronisation of state registries, scientific data, and production metrics through a public-private partnership.   The main thesis shared by all participants was that data and the ability to work with it are at the centre of modern agribusiness. Data, specifically, becomes the foundation for:

• Accurate yield forecasting and risk reduction;
• Rational use of land, water, fuel, and fertilisers;
• Adaptation to climate change;
• Making management decisions based on analytical data, rather than intuition.

  Creating such a system will enable the scaling of technological solutions, stimulate innovation, and ensure a transparent assessment of the agricultural sector’s investment potential.   Following the results of the roundtable, participants highlighted the necessity of continuing expert discussions with representatives of business and the state on key areas: deregulation, education and human capital development, as well as the scaling of technological solutions across the entire sector and assessing the existing needs of businesses based on their size and type of activity.   WINWIN Summit 2025: The Power of Innovations is organised by the IT Ukraine Association, with the support of the Ministry of Digital Transformation of Ukraine. General Partners: UKRSIBBANK BNP Paribas Group and Mastercard. Strategic Partners: Estonian Centre for International Development (ESTDEV) and Digitalisation for Growth, Integrity and Transparency Project (UK DIGIT), implemented by Eurasia Foundation and funded by UK Dev. Better Regulation Delivery Office (BRDO) is the implementing partner for UK DIGIT. This event is supported within the framework of the project «Stiykist: Building a sustainable and inclusive Ukrainian Labor Market» that is implemented within the framework of an agreement between the Swedish International Development Cooperation Agency (Sida) and Helvetas Swiss Intercooperation with the support of Sweden, and EIT Food. Partner: N-IX.