A New Level of Creative Campaign Analytics

ITU Member YouScan (a leading social media listening platform) та Wantent (a top player in emotional content analysis) have entered into a strategic partnership that will help marketers build smarter, more effective marketing campaigns.

 

By combining our technologies, we’re making it easier than ever to understand how your marketing campaigns perform — from testing creative concepts early on to analysing audience reactions and social media conversations after launch.

 

This joint solution unlocks unique capabilities:

 

• Emotional impact analysis: Use Wantent to evaluate how your audience responds to your videos and ads before they go live.

• Real-time campaign performance tracking: Analyse consumer opinions, impressions, and marketing campaign virality on social media with YouScan.

• A complete view of campaign results: Combine data on the emotional impact of your creatives with audience feedback from social media to optimise your marketing strategies and investments.

 

People react to content emotionally, and social media shows how those emotions translate into action. Our collaboration with YouScan enables clients to create a continuous cycle of content evaluation — from the first idea to its real-world impact.

— Oleksii Shaldenko, CEO & Co-Founder of Wantent.

 

Key benefits of this partnership:

 

• Deeper understanding of campaign performance — blend emotional analytics with social listening data to get a well-rounded view of your campaign’s impact.

• Smarter campaign planning — test and fine-tune creatives before committing a major budget.

• Anticipate outcomes and mitigate risks — identify content with viral potential or flag possible backlash before launch.

 

YouScan helps brands understand what’s being said about them online. With Wantent, we’re now adding a new layer of insight — how content is likely to make people feel before it even goes live. That’s a powerful tool for optimising marketing efforts.

— Leonid Lytvynenko, CEO of YouScan.