Webinar: AWS as a Business Tool for IT Companies

  • Date: 21.01.2026
  • Time: 17:00 - 18:00
  • Format:
  • Price: Free of charge
  • Language: Ukrainian
  • Venue: online

About event

Partnership with AWS is often perceived merely as a certification milestone or a logo on a website. In reality, it can significantly influence how service IT companies enter the market, sell their services, build delivery practices and establish client trust.

During the webinar, participants will explore the practical impact of the AWS Partner Program on marketing, sales, delivery and operational processes, as well as examine where exactly the partnership creates genuine business value.

Key discussion points include:

  • How AWS partnership influences go-to-market strategies and positioning
  • The role of partnership in sales enablement and co-selling
  • How delivery standards and architectural practices strengthen client trust
  • Which AWS Partner Program opportunities are most often underutilised
  • How to approach partnership as part of a service company’s growth strategy

Speaker: Anton Hapeyev, CEO of Protagonist, will share practical insights into how AWS partnership impacts the business model of service companies, sales and delivery. He will also break down the AWS partnership model, highlight key programme opportunities, and outline an approach to building a partnership strategy.

Stay until the end of the webinar to receive a complimentary introductory consultation on your AWS partnership strategy.