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The jury of the world’s most prestigious content marketing competition, the Content Marketing Awards (USA), recognised the study “Digital Tiger: the Market Power of Ukrainian IT — 2024” as the absolute winner in the category “Best Infographic Series.”
The research was jointly prepared by the IT Ukraine Association and ITU Member the visual communications agency Top Lead.
The world’s leading content marketing competition includes around 50 categories, with submissions and winners from companies across the globe such as Dell, Atlassian, Salesforce, and Adobe.
The jury consists of marketing professionals from YouTube, Adobe, universities, research institutions, and consulting firms.
What’s inside “Digital Tiger”?
“Digital Tiger” continues the tradition of in-depth, comprehensive annual research of the Ukrainian IT market, which the IT Ukraine Association has been conducting for over 10 years.
The focus of the study is on showcasing the opportunities of the Ukrainian tech sector in key export markets. It highlights Ukraine’s position in global IT rankings, investments in the industry, the country’s startup ecosystem, the state of IT education, and much more.
Strengthening Ukrainian IT Together
“Ukrainian IT is an important part of the global market. That is why this year’s Digital Tiger complements, rather than replaces, last year’s study. These are different product-based researches that serve as effective tools for collaboration with partners. This year, we have offered a holistic vision for those planning to cooperate with the Ukrainian IT sector. The study provides a complete analytical overview of Ukraine’s IT industry, its verticals, prospects, and partnership advantages,” – emphasised Maria Shevchuk, Executive Director of ITU.
Click here to download “Digital Tiger: the Power of Ukrainian IT – 2023”.
“The Top Lead team is proud of our productive and long-standing cooperation with the IT Ukraine Association. This award is recognition that our joint project is reshaping perceptions of Ukraine worldwide, promoting the Ukrainian IT industry, and strengthening ties between Ukrainian and global companies. We believe that our upcoming projects will further empower the IT industry,”
– said Stanislav Shum, CEO of Top Lead.
This is the third joint award for Top Lead and the IT Ukraine Association. In 2024, “Digital Tiger” became a finalist in the category “Best Infographic Series,” and in 2023, the study “Do IT Like Ukraine” was a finalist in the category “Visual Storytelling – Best Infographic Series.”
Top Lead has been winning and reaching the finals of the Content Marketing Awards since 2015.
