Go-to-international-markets Strategies in Wartime Conditions

Go-to-international-markets Strategies in Wartime Conditions

We continue the series of ITU Public talks #Frankivsk mentoring meetings, initiated by the Western Ukrainian representative offices of the IT Ukraine Association and UKRSIBBANK BNP Paribas Group aiming at developing the regional IT potential and its business capabilities in new realities, expanding networking, sharing experience and creative ideas.

See you again soon for a new event in the ITU Public Talks #Frankivsk series on international market strategy and investment in wartime.

The ITU Public talks format includes a live expert discussion, a Q&A session, and networking.

Date: September 8, 2022
Start of the event: 17:00
Place: Ivano-Frankivsk, Vagabundo
Format: offline/online
Broadcast: Facebook

Free entrance

Please follow the link to register.

During the panel discussion on go-to-international-markets strategies in wartime conditions, we will discuss:

  •  How to keep existing customers and attract new ones during the War?
  •  Effective forms of cooperation with international partners in new realities.
  •  Practical cases on entering new markets.

 Panel speakers:

  •  Natalia Petrova, Project Manager, USAID.
  •  Dmytro Mikhailenko, Managing Partner, Crowe Mikhailenko.
  •  Serhii Khmelovsky, CEO, COAX Software.

The discussion will be moderated by Dmytro Melnykovych, Founder and CEO, Digital Marketing Agency WOO COMPANY.

Additionally will hold speeches:

  •  Natalia Petrova, Project Manager, USAID. Topic: "USAID for Ukrainian IT: opportunities for support and cooperation".
  •  Serhii Trifonov, Corporate Finance Partner, Crowe Mikhailenko. Topic: "Sources of attracting investment in the IT industry and prospects for its development."

Schedule of the event:

16:40 - 17:00 - Welcome coffee.
17:00 - 17:15 - Opening of the event.
17:15 - 18:20  - Discussion: "Go-to-international-markets strategies in wartime conditions" (with Q&A session).
18:20 - 18:50 - Speech by Natalia Petrova, project manager, USAID on the "USAID for Ukrainian IT: opportunities for support and cooperation" topic.
18:50 - 19:20  - Speech by Serhiy Trifonov, corporate finance partner, Crowe Mikhailenko on the "Sources of attracting investments in the IT industry and prospects for its development” topic.
19:20 - 20:30 - Networking.

The event ITU Public talks #Frankivsk is held in partnership with UKRSIBBANK BNP Paribas Group, USAID Competitive Economy Program in Ukraine and with the informational support of Crowe MikhailenkoUrban Space Radio, Work.ua, Happy Monday, Mind.UA.

Previously, three ITU Public talks #Frankivsk events were held in Ivano-Frankivsk: the advantages and challenges of the legal and tax space of Diia.City, IT education in the realities of War, and the strategy of promotion through team branding and networking.  Traditionally, these topics have generated lively interest among our audience.