About the event:
The second event of the Product Spring 2020 conference will be on Customer Retention. Immerse yourself in the theme from A to Z, without unnecessary distractions.
The concept of customer retention is familiar to all product teams. Customers who are happy with your products and feel important to the company are coming back to you again and again, so they keep paying you. Simple in words, but in practice, the art of customer retention requires customer data analytics, strategy development and testing, and company-wide processes.
What role does customer retention play for food companies?
- Regular purchases from loyal customers = regular business revenue
- Reducing marketing costs
- Loyal customers are not inclined to react sharply to price increases and make the decision to buy your premium products or services easier.
That's why we decided to take a separate conference to look at the 360 ° customer retention theme.
There is no better way to tell just the complicated than to give a real-life example.