Ukrainian product company IT-Enterprise has increased its presence in the MENA region (Middle East and North Africa). This week, the team has opened a new office in Egypt, where it is already running a digital transformation project for several major enterprises: Railway Equipment Factory (SEMAF Factory), A.O.I. та Elsewedy Electric.
Furthermore, IT-Enterprise continues developing interactions with UAE clients and partners. There is an ongoing contract with Dubai Cable Company (UAE's largest cable manufacturer with five factories and production volumes exceeding the total capacity of Ukraine’s cable factories).
Now the tech company is building contacts with industry players in Saudi Arabia, Oman and Türkiye.
We can see a lot of interest in ERP and Industry 4.0 solutions for production in MENA markets. The tech companies operating there, including SAP and Oracle, place more focus on financial and accounting tasks. Therefore, there remains a huge potential for us in the production segment, reveals Oleg Shcherbatenko, IT-Enterprise CEO.
As informed earlier, the company completed the first ERP implementation phase at Ukrposhta (Ukrainian Post), and MASTER:Accounting from IT-Enterprise gained momentum among Ukrainian accountants and financial experts, who are largely abandoning russian software.
