Astound Commerce acquired the American company MarketForce

Astound Commerce acquired the American company MarketForce

Astound Commerce, an IT service company with development centers in Ukraine, announces acquisition of MarketForce, — a US-based agency providing digital marketing services for companies in the US, Asia, Europe and the Middle East. The buyout will enable Astound Commerce to expand its services portfolio for the creation and further support of ecommerce solutions, scale its geographical presence to the new markets and, therefore, — increase the hiring of IT specialists.

For over 20 years, Astound Commerce has been developing and constantly improving its ecommerce expertise, providing the full cycle of digital solutions development by using the largest cloud-based CRM platforms like Salesforce, SAP/Hybris and Adobe/Magento. The integration of MarketForce into the company's assets structure will enable Astound to introduce a new package of services to promote the delivered solutions, including strategic marketing, content development, conversion optimization, SEO, paid media and analytics.

Prior to the acquisition, MarketForce was part of the Digital River company, which specializes in the end-to-end solutions for global payments and tax consulting, fraud prevention and more. Once the integration is complete, a team of 50 MarketForce experts and company’s clients will become a part of Astound Commerce business and continue the digital transformation within one structure.

Ilya Vinogradsky, co-founder, Chief Information Officer and Chief Operations Officer at Astound Commerce noted:

The MarketForce acquisition was a strategic decision for the company. Thanks to this asset, Astound Commerce is planning a more systematic approach to the implementation of ecommerce projects offering not only solutions development, but also further promotion on the global market. Merging business efforts will make us more competitive on the market and scale up our presence on APAC markets, where MarketForce is already present.


Darja Gornitska, Director of Global Delivery Operations at Astound Commerce commented:

Our corporate development strategy is based on the value proposition and the quality that we guarantee to the clients of our solutions. MarketForce expertise will complement our list of services for the full cycle of ecommerce project development. We believe this agreement will promote our services attracting both new clients and IT-talents to our team.

Today Astound Commerce’s engineering team of over 850 IT-professionals is the largest community of ecommerce experts in Eastern Europe. In Ukraine, the company is represented by five development centers in Kyiv, Vinnytsia, Chernihiv, Uzhhorod and Lutsk. 

In 2018, Astound Commerce acquired two companies on the US market - Groove and Fluid that became part of the core business and expanded the commercial offer with new services of digital and strategic marketing as well as user experience services. In 2019, Salesforce Ventures invested in Astound Commerce to strengthen its partnership with Salesforce and expand the business.




Astound Commerce is a global service IT-company that provides a full cycle of ecommerce solutions development (consultancy, UX and creative design, technical development, QA, marketing, and service support) for world-known brands. Among Astound Commerce clients there are L'Oreal, Under Armor, Crocs, Mothercare, Adidas, Jimmy Choo, Puma and others. Astound Commerce was founded in 2000 in San Francisco and currently has ten engineering centers in six countries. In Ukraine the company is represented by five development offices in Kyiv, Chernihiv, Uzhhorod, Vinnytsia and Lutsk. More information: